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Christmas in the supermarket in October? A guide to Lebkuchen, Spekulatius and Stollen

Christmas in the supermarket in October? A guide to Lebkuchen, Spekulatius and Stollen

Lebkuchen on a T-shirt day

Your first year in Germany comes with a surprise. In early September, when it's still warm enough for T-shirts, a corner of the supermarket fills up with boxes that smell of cinnamon: Lebkuchen, Spekulatius, Dominosteine — Christmas sweets. Germans grumble "already?" every year, and then quietly drop a bag into the trolley.

Why so early?

The factories do Christmas in summer. According to German press reports, the big Lebkuchen bakers are busiest from June to August, and the first products reach the shelves at the end of August. The retail trade association simply says: there is demand. Sales in September and October are said to be similar to November and December. Yet in a 2021 YouGov survey, about two in three Germans said they'd prefer Christmas sweets to go on sale only from November. Plenty of buyers, plenty of complainers. Some papers jokingly call it "Herbstgebäck" — autumn baking.

Five winter classics

German winter sweets at a glance

Sweet What it's like The story
Lebkuchen soft biscuit with honey, spices and nuts Nuremberg's are the most famous
Spekulatius thin, crunchy spiced biscuit from the Netherlands and Belgium; in Germany made mostly in the Rhineland and Westphalia
Stollen heavy fruit loaf under a coat of icing sugar Dresden's is the best known
Dominosteine bite-sized layers of Lebkuchen, fruit jelly and marzipan, coated in chocolate first made in Dresden in 1936
Pfeffernüsse small round spiced biscuits despite the name, little or no pepper

A city name on the pack means protection

Look at the pack. Nürnberger Lebkuchen has EU protected geographical indication (g.g.A. in German), so only Lebkuchen made in the city of Nuremberg may carry that name. The same goes for Aachener Printen, Dresdner Stollen and Lübecker Marzipan. The premium Elisenlebkuchen, by German food guidelines, must contain at least 25% nuts and at most 10% flour — which is why it is so moist and nutty.

Stories in the names

The pictures on Spekulatius come from the story of St Nicholas (6 December), patron saint of sailors: ships, horses and the like, pressed into the dough with carved wooden moulds (Model), so the motifs are in mirror image. The "Pfeffer" in Pfeffernüsse was a medieval word for exotic spices in general. And Dominosteine were created in 1936 by Dresden chocolatier Herbert Wendler as an affordable treat.

When are you "supposed" to eat them?

Officially: in Advent. This year the first Sunday of Advent is 29 November, and the Christmas markets open around then.

The Christmas season calendar

When What
late August–September first winter sweets in the shops
23 November Berlin's Gendarmenmarkt Christmas market opens
25 November Dresden's Striezelmarkt opens
27 November Nuremberg's Christkindlesmarkt opens
29 November first Sunday of Advent
6 December St Nicholas' Day

Nobody will stop you from eating them in autumn. But try saying "Schon Lebkuchen im Oktober?" to a German friend — you'll get a laugh.

Today's German words

Word Meaning
der Lebkuchen Lebkuchen, spiced honey biscuit
der Spekulatius spiced shortcrust biscuit
der Stollen Stollen, Christmas fruit loaf
das Weihnachtsgebäck Christmas baking, Christmas sweets
der Advent Advent
der Weihnachtsmarkt Christmas market

Enjoy your first Lebkuchen of the season with a hot cup of tea. Guten Appetit! 🍪